Confession: I sold makeup online. And I was good at it!! I made it into the top 15% of an international company. Guess what? My friends still tell me they miss my makeup posts! My friends who don’t even wear makeup tell me they miss my makeup posts, and I haven’t sold makeup in two years!
What?!?! People actually miss my sales posts? Yup!
Engagement seems so elusive doesn’t it? I’ll let you in on one big secret: It’s not about you.
It’s not about finding the right blend of followers. It’s not about writing beautiful words or being hilariously funny. It’s not about figuring out the magic that makes a viral post. It’s not even about algorithms and posting times and all that stuff.
First, let’s establish some street cred: I went from a little over 60 followers to over 1,600 Twitter followers in one week. That wasn’t a fluke. It also wasn’t some kind of tricky manipulation. I’m still dusting off my social media on my writer platforms, but I am not new to social media in general. I’m friends with people who have huge, highly active followings, and they’ve coached me on how to develop real relationships in my social media networks. I normally don’t talk about things in these terms, but in the interest of establishing that I do have experience: My personal Facebook page has a rock solid algorithm with strong engagements.
Let me give you a quick rundown of how unbelievable this week has been: When I dusted off my writing Twitter, it grew from 60 some followers on a Friday morning to over 800 by Sunday afternoon.
As of this morning, I’d been working on character profiles and backstories for about two weeks. I was done. I was beyond done.